SERVICES
It’s all about change, and the evolution of our culture, lifestyle, and marketplace. As a result, we’ve widened our horizons and enhanced our capabilities.
We’re curious, and always learning. We see innovative new concepts and fresh ideas that enable us to enhance our Services, and provide a significant tangible value for our client’s business goals and objectives, with an ’emphasis on results.’
SERVICES
Author / Writer
Start-Ups
The year was 2005. My good friend and creative director, Bob Liljenwall, encouraged me to start a personal newsletter. He felt that I should share the stories of my travels, insights into the business world, my clients, memorable experiences, my life in Hawaii, the culture and the spirit of ‘Aloha.’
We called it, ‘The EDDY Line,’ and e-mailed it to over 1000 colleagues and friends across the country. Well, it grew and kept on growing. A few years later I was encouraged by family and friends to start writing a book. “A book, how do I do that?” I said.
The Spring of 2010 was the beginning of a challenging, yet, rewarding learning process of writing a book. Carol Nicholson, a dear friend, introduced me to Ms. Sarah Williams, her writing coach who lived in Oxford, England, and Sarah introduced me to the process and discipline of writing. Who knew?
The next three years consisted of time-consuming research, gathering and editing photos, documents of family history, interviewing family members, and recollecting my memories. Towards the end of writing my manuscript, I was very fortunate to be introduced to an accomplished book editor, Ms. Jeanne McCafferty. Jeanne liked my manuscript and I liked her, so I hired her, and together, we completed my book.
“Loves, Life & Laughter,” the highly enjoyable journey of Bill ‘Aloha’ Eddy was self-published three years later in 2013. It is a loosely structured autobiography about an American boy (me) and his journey through life, and my journey continues.
I’m still writing ‘The EDDY Line’ about exceptional and thoughtful people, surf culture, retail innovation, architecture, and memorable places. For some reason, people still enjoy reading what I have to say, and that is rewarding and puts a big smile on my face.
We love to share stories and provide motivation, encouragement, and support for young people of all ages, and emphasize,’Attitude is everything in Life.’
One of our stories is about dealing with adversity and disappointments in life and ways to overcome them, and illustrate the challenging steps that we took to do so.
We may ask you, “Are you you happy with your work, and what you do?“ Or ask, “What is it that makes you happy?”or,”What do you enjoy doing,” and, “Are you afraid to try something new?”
Maybe you have a fear of failure and avoid making changes in your life and avoid taking risks. Why? Because the decisions you make may not be the right ones for you, but it is so important to recognize and understand,that it is,’OK to fail’. It’s almost inevitable, but just don’t quit, because that is not an option.
We learn from a demoralizing failure, and hopefully, become stronger, allowing us an opportunity to take new risks, and explore new paths.” We know, because we’ve been there.
So many young people have yet to find a passion or a direction in their lives, so we encourage them by saying, “It’s OK if you haven’t found your passion yet, but you will, so be curious and keep learning because your curiosity will lead you to new doors and inspiring opportunities.
Remember, ‘Attitude is everything in life.’
We have a passion for introducing unique retail and restaurant concepts with a compelling product and vision for the market place. We help empower them with creative ideas and marketing strategies to succeed. A ‘Pop-up’ shop or ‘Incubator’ retail are names for a temporary short term storefront that provides awareness for their brand, the opportunity to engage with your shoppers and evaluate revenue. People want a sensory experience where they can touch, hold, or sample your products. And it is critical to provide a distinctive and memorable experience with the help of attractive graphics and smart merchandising, so they come back for more and hopefully, become brand advocates. We’ll discuss the opportunities, the costs, and complexities, and help you navigate the process.
Business Strategy
Brand Ambassador
Retail Innovations
‘Focus’ is the key to productivity. For executing your ‘Business Strategy’ - Achieving your company’s vision – Prioritizing your objectives – Competing successfully, and Optimizing your financial performance. Your business plan reflect your firm’s Strength – Vulnerabilities – Resources, and Opportunities. For years, my dad would tell me, “Do first things first,” but it took me a while before I truly understood the importance of that simple statement that applies equally to your business and to you personally. We’ll help you ‘Prioritize,’ and show you how to ‘Focus,’ so you can successfully execute a winning ‘Business Strategy.’
Brands resonate with us on a personal level, so corporate and personal brands must be authentic and tell a story that reflects your core values, your passions, strengths, and provide an emotional connection to people.
Brand Awareness – We are the ‘face’ of your brand, your advocate and an extension of you. We tell your story with our established network and relationships. Face-to-face and with social media.
We let people know who you are and who you aren’t, and with a focus on your strengths, the quality of your work, your character and reputation.
‘It’s all about change,’ and the introduction of new products, services, social and digital technology that contribute a tangible value to the marketplace and a new and dynamic customer experience. ‘It’s about constantly reinventing yourself.’
Our passion for retail, new retail concepts, new brands, and new shopping experiences that engage shoppers will greatly enhance our ability to provide the highest level of guidance for our clients.